PRINTABLE TECHNOLOGIES TO UNVEIL TWO NEW PRODUCT RELEASES AT ON DEMAND EXPO 2008, IN BOSTON, MA
FusionPro Links Version 2.5 and Intelligent Forms Add Powerful New Functionality to FusionPro Family
San Diego, CA, February 28, 2008 – Printable Technologies®, Inc., a leading provider of integrated marketing, web to print and personalized direct marketing solutions, today announced that it will introduce two new major enhancements regarding their FusionPro® Links and FusionPro® Web products at the On Demand Expo in Boston, MA, March 4 - 6, 2008.
FusionPro Links version 2.5 boasts a new campaign-centric workflow that helps marketers better reach their customers with individualized communications, while gathering enhanced response data to more easily understand and respond to their customers’ needs. FusionPro Links creates a customized online response experience using personalized URLs and microsites for variable data publishing (VDP) marketing campaigns.
The new Intelligent Forms feature in FusionPro Web allows users to further customize the types of data entry forms they create for web-based ordering of simple to complex collateral, as well as versioned and variable data. Key features include the ability to create matrices of dynamic data to pre-fill forms in areas such as pricing, customized choice lists and altered data entry based on the particular person logged in.
“Printable Technologies is eager to share these new technologies for intelligent marketing with the attendees at this year’s On Demand Expo,” said Coleman Kane, President and CEO, Printable Technologies. “By offering feature-rich personalized marketing technologies and intelligent collateral management systems, we are giving print service providers a wider range of offerings to support their business objectives.”
To learn more about these and other products from Printable Technologies, please be sure to visit Printable in Booth #349 at the On Demand Expo. For additional information on FusionPro Links version 2.5 and Intelligent Forms, contact Dustin Ritter or visit www.printable.com.
About Printable Technologies
Printable Technologies is a world leader providing Software as a Service including Cross-Media Variable Data Publishing (VDP), One-to-One Marketing Campaigns, and Web to Print solutions to corporate enterprises, creative agencies and the graphic arts industry.
The FusionPro VDP solution suite—consisting of desktop, online and server-based VDP applications—is used to manage dynamic cross-media campaigns consisting of variable text and images, perform high-speed data merge, and generate production-ready output data streams.
The complete marketing campaign execution and tracking solution from Printable Technologies—FusionPro Links—consists of a powerful data-driven direct mail solution with personalized URLs, and microsites.
The FusionPro Web marketing collateral management system delivers online ordering and e-commerce, mail list purchase and management, versioned and variable documents, job submission and file transfer.
Solutions from Printable Technologies integrate with ERP solutions, content management solutions, shop floor management applications and production workflows from Hewlett-Packard, Canon, Xerox, Kodak and more.
More than 1,700 corporate customers use solutions from Printable Technologies to serve over 400,000 end users; more than 100 of the Fortune 500 offer desktop access to Printable Technologies products. Clients can scale over time from the powerful VDP solution on the desktop to web-based and server-based solutions customized to meet the needs of organizations small and large.
For more information go to http://www.printable.com or call 800.220.1727.
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