HP Targets Multi-billion Dollar Graphic Arts Market with New Digital Printing Technologies

HP today announced a landmark release of graphic arts technologies and products that improve the speed and reduce the cost of digital printing.

The rollout – the company’s most extensive graphic arts push to date – supports HP’s Print 2.0 strategy to capture more digital pages from the analog print market and enable printing customers to take advantage of new market segments and business opportunities.

Spanning high-speed inkjet production, offset- and photo-quality liquid electrophotographic printing as well as large-format printing, the new offerings will be featured at drupa, the world’s largest printing equipment exhibition, in HP’s booth in Hall 8A, May 29-June 11, in Düsseldorf, Germany.

New products and technologies are being previewed this week at a Tel Aviv event for customers, partners, press and analysts. Highlights include:

  • A high-speed 30-inch (762-mm) inkjet platform for high-volume production of books, transactional/transpromotional mail, direct marketing materials and newspapers.
  • New HP Latex Printing Technologies that offer an environmentally responsible large-format printing alternative for a wide variety of outdoor and indoor applications.
  • An expanded portfolio of HP Indigo presses, including the new HP Indigo 7000 Digital Press designed for high-volume print service providers and enhancements to the market-leading HP Indigo press 5500.
  • The company’s first-ever graphic arts workflow portfolio – the HP SmartStream Digital Workflow Portfolio – which offers customers greater flexibility with specific solutions to address a broad range of market segments and application needs.

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SMART PAPERS ANNOUNCES NEW PREMIUM PAPER PROGRAM FOR USERS OF HP INDIGO PRESSES

New SMART Papers i-Xpress™ for HP Indigo Paper Program features more than 200 papers in colors, finishes, textures and weights. All papers are RIT tested, certified for HP Indigo presses

Low order minimums, quick delivery

HAMILTON, Ohio, Monday, February 25, 2008 7:00 AM EST —SMART Papers has launched the i-Xpress™ for HP Indigo Paper Program. It offers HP Indigo press owners the widest selection of premium RIT-certified uncoated and coated papers including more than 200 colors, textures, finishes and weights.

HP Indigo press owners can now offer their customers hundreds of paper choices and meet their quick turn project demands. The i-Xpress™ for HP Indigo Paper Program includes products from the entire range of SMART Papers premium-branded coated and uncoated papers including Kromekote®, Knightkote® Matte, Carnival®, Synergy®, Genesis® and Passport®. This program brings HP Indigo press owners the largest single source of premium digital papers in designer colors, textures, finishes and weights.

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New Label and Packaging Digital Front-End Tools Simplify and Enhance HP Indigo Production

HP today announced a significant new enhancement in HP Indigo label and packaging production solutions - a series of four dedicated digital front-end (DFE) label and packaging production printing tools - created in collaboration with EskoArtwork. These new solutions give HP Indigo customers enhanced abilities to confidently pursue even more possibilities, create a competitive advantage, and drive profits by increasing shop floor productivity and elevating the prepress capabilities for digital label and packaging production.

“Today’s announcement represents the next important step in the Print 2.0 initiative for HP Indigo, and shows how we are further extending the digital platform in label and packaging production,” said Alon Bar-Shany, vice president and general manager, Indigo division, HP. “By working with a respected, best-in-class provider like EskoArtwork, we continue to provide customers with quality- and productivity-enhancing solutions that make labels and packaging two of the fastest-growing segments in digital printing.”

Read more at  Packaging Essentials