At the unveiling ceremony on Monday 25 March 2019 in Lagos, the product’s company, Cadbury Nigeria Plc., said it wanted to reach much further to their consumers through music. And the contract would involve the duo featuring in the TomTom’s brand and marketing campaigns, including advertisements and special appearances at its events.
Both Singers couldn’t hold back their joy as concern working with TomTom. I’m really excited to work with TomTom, said the Uyo Meyo crooner who revealed affirmed that TomTom had always been part of lunch box as a child.
Phyno also hailed and thanked the brand, saying: “A session without TomTom is hell. Thank you, TomTom, for choosing me and choosing Teni to represent this brand.”
The Managing Director, Cadbury Nigeria Plc Mr. Amir Shamsi was very delightful at the influence of the ambassadors and said: “The Nigerian entertainment industry has always been a major sector for the Nigerian youths to thrive and TomTom is very delighted to go all the way to showcase passion points of millions and hopefully contribute to the success of many more.”
In his address, the Marketing Manager, Cadbury Nigeria Plc, Mr Aruleba Olumide, revealed that the choice of Phyno and Teni is strategic to the new marketing objectives of the brand.
“Our cool, youthful and music loving consumers admire a lot these super talented musicians; they see them as their culture Icons,” Aruleba stressed.
“Wherever they are enjoying themselves, with TomTom, they can be sure to have the best of times.”
Also addressing the event, the incoming Managing Director, Cadbury Nigeria Plc, Mrs Yimika Adeboye, said that the company is very positive that the chosen brand ambassadors will help drive brand awareness and association with core and valuable consumer.